Digital Marketing

If you manage Google Ads campaigns and haven’t touched your Search settings recently, it’s worth pausing to check them — because in a matter of days, Google is going to make some of those decisions for you. Starting September 1, 2026, Search campaigns still running on legacy settings will automatically upgrade to AI Max, Google’s

Somewhere in most marketing dashboards right now, there’s a report telling a very confident story: search drove most of last quarter’s revenue, email closed the rest, and paid social barely moved the needle. It sounds precise. It’s also increasingly unreliable — built on a tracking infrastructure that’s been quietly crumbling for years. That’s why marketing

For years, “AI in marketing” meant a smarter assistant — something that drafted your email copy or flagged a trend in last month’s data, while a human still reviewed and approved every action before it went live. That model is dissolving fast. In 2026, a growing share of marketing decisions — which ad to serve,