Digital Marketing

A traveller asks Google’s AI Mode what to pack for a week in Seattle. After reading the answer, they ask a more specific question: “What’s a lightweight waterproof jacket under $150 that I can wear around the city?” The first question was about planning a trip. The second sounds a lot more like shopping. Under

A shopper buys a moisturiser from an online retailer, returns for sunscreen, and later explores premium skincare. For the retailer, those interactions help build an understanding of customer preferences. For a beauty brand selling through that retailer, reaching a relevant audience can be more difficult because it does not manage the customer relationship directly. Google

Creating a successful social media advertisement involves more than choosing an image and writing a catchy headline. Brands must understand their customers, produce fresh content, manage budgets, and decide which results deserve attention. Meta’s latest advertising updates aim to bring more of that work into AI-assisted workflows. At Advertising Week New York on October 6,

A familiar face appears in your feed, speaking directly to the camera. They recommend a skincare product, praise an investment opportunity, or announce a limited-time giveaway. The video looks convincing, the voice sounds right, and the post appears in a polished advertisement. But the influencer may never have said a word about it. Deepfake technology

If you manage Google Ads campaigns and haven’t touched your Search settings recently, it’s worth pausing to check them — because in a matter of days, Google is going to make some of those decisions for you. Starting September 1, 2026, Search campaigns still running on legacy settings will automatically upgrade to AI Max, Google’s

Somewhere in most marketing dashboards right now, there’s a report telling a very confident story: search drove most of last quarter’s revenue, email closed the rest, and paid social barely moved the needle. It sounds precise. It’s also increasingly unreliable — built on a tracking infrastructure that’s been quietly crumbling for years. That’s why marketing

For years, “AI in marketing” meant a smarter assistant — something that drafted your email copy or flagged a trend in last month’s data, while a human still reviewed and approved every action before it went live. That model is dissolving fast. In 2026, a growing share of marketing decisions — which ad to serve,